The Snap Shirt

The ABC's

Order Now

Fact Sheet

Testimonials

Contact Us

Special thanks to Johns Hopkins University, Bloomberg School of Public Health, Center for Communication Programs for their support.

You can contact the Initiative Coordinator, Stephanie Regenold, MD, MPH, at stephanie.regenold@firstcandle.org or 800-221-7437.

The ABC's


What is the ABC’s of Safe Sleep® Initiative?
The initiative, developed by the Baltimore City Health Department in partnership with First Candle, is designed to help infants survive and thrive during their youngest and most vulnerable years. This is achieved through an educational campaign using an innovative ‘snap shirt’ and information card as educational tools.

What are the ABC’s of Safe Sleep?
The safe sleep message™ is that a baby sleeps safest Alone, on his or her Back, and in a Crib®.

Why was this Initiative created?
The initiative was developed in response to the high rate of infant death from SIDS and suffocation, and the fact that there are identifiable measures that can be taken to reduce this risk.